Are you a logo designer in need of a bit of inspiration? Or maybe you are a business owner looking to create a moodboard for your brand’s refresh? Designing an impactful logo is one of the most fun, difficult, and important decisions you will make when branding your company or website.
A logo is typically the most recognizable asset of your brand identity. Consider the Nike Swoosh, the McDonald’s Golden Arches, or even simply the Google or Facebook wordmarks. These are easily some of the most recognizable icons in the world; and they are logos. If you would like your brand to leave an impression on potential customers, you need to make sure the logo connects with the target audience, embodies the company’s values, and leaves a lasting memorable impression.
So, no idea where to start? From logo galleries and design social networks to a color palette generator, we’ve compiled a list of 7 of the best resources for logo design inspiration.
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Dribbble is a great resource for all things design related. From animation to branding, web, print, product design, and more, Dribbble showcases creative work from some of the best designers in the world. By either choosing a category or searching by tag, color or download type, browse through the many different designs and look for designs that resonate with you.
Find a design you like? Comment on the design, reach out to the designer, or pass the example along to your design team. You can also categorize your saved posts in buckets to review later.
Similar to Dribbble, Behance is a design social network of creative portfolios displaying some of the best logos, posters, branding, and packaging design on the web. Curated Galleries are dedicated to major Creative Fields like Illustration, Graphic Design, and Film, and can be sorted in a number of different ways. Behance portfolios are free to create as part of the Adobe Family.
Behance allows you to sign up for an account so you can follow creators, save designs, or appreciate the work with a thumbs up. We recommend you start saving your favorite designs so you can begin to recognize your style!
Now, LogoLounge, unlike Dribbble or Behance, is a paid resource specifically for logo designs. Once signed up, LogoLounge acts as a design portfolio, allowing designers to save their work to projects, while also entering them into a global competition where their work can be featured within the annual LogoLounge book. As a member, designers can browse through logos for inspiration or connect with other designers through the LogoLounge network. Lastly, designers can stay up to date on the latest design trends by keeping up with the LogoLounge blog or the annual Trend Report.
Designspiration is a beautiful website showcasing creative work by that can be filtered by concepts such as art, archetecture, and photography as well as by color. Simply type in an idea or color in the top search bar to see all related designs or images. Or, click Explore in the top menu to browse creative work by concept or collection. Since we are looking for logo inspiration, and you may have a better idea of your style if you’ve now browsed Dribble and Behance, type in more specific searches, like “wordmark”, “monoline illustration” or “badge design”.
Pro Tip: One of our favorite features of Designspiration, is the color palette displayed on the portfolio page of each design.
Coolors is our favorite website to get color inspiration when designing a logo. Once you have a good idea of the look and feel, you are going to need to select colors to complement the style. Coolors is a fun color generator to help you choose the color palette you’d like to work with.
Simply start the color generator, then hit the space bar to generate a new color palette. Once you find a color you like, lock the color into place then hit space again to see complementing colors. Once you complete the palette, make sure you save or export it!
Pinterest is the #1 platform for inspiration. Every day millions of individuals browse the pages of Pinterest in search of that bit of inspiration they need to begin or complete a design project. Home to thousands of different topics and millions of “pins”, Pinterest is an incredible resource for any design project.
Free to use, simply search through different logos and save your favorite pins to a board. You can create new (and hidden) boards for all of your logo design projects and easily reference all your favorites.
Similarly to Pinterest, Instagram is a social media app featuring images from millions of different users around the world, but within the app, you can find some great profiles to help inspire your logo designs.
Inspiration doesn’t always have a time and a place; you might be browsing on your phone when suddenly the design comes to mind. Here are a few great accounts to follow on Instagram for logo inspiration:
@logos.ai is a beautiful Instagram account featuring designs from artists around the world.
@logopassion is another Instagram account that shares great designs from designers around the internet.
At this point, you should be well on your way to choosing the direction for your logo. Again, inspiration takes time, it may not show up when you want it to, and sometimes you may need to take a break before you finally get that spark of an idea. But once you have it, you will know. From here, there are still a few more critical design choices to be made, and then the real design phase can begin.
So, now that you’ve found your inspiration, here are the next steps to design your logo:
Create a mood board of your top inspired pieces
Explore fonts to create a custom logotype to compliment the mark.
Select a color palette to set the brand’s tone.
Draft variations of the logo
Revise and finalize the design
You’re now well on your way to designing your logo! For more information on the logo inspiration resources or to discuss logo design, feel free to reach out to the author of this post!
Wells Collins is the Creative Director at Two Bridges Design – a nimble brand design studio based out of Denver, CO.
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